LA JOLLA FASHION FILM FESTIVAL
Fred Sweet is allowing fashion to reflect our society concerns and to show that it is more than necessary today to humanise brands in inviting them to dialog. Movie is a perfect tool for fashion to communicate.
“From now on the brilliant work done by makeup artists, hairstylists, art directors, editors, musicians, wardrobe stylists, writers, and others will have the opportunity to win awards. These awards are for the best in the world and cut across national boundaries and cultures. Thanks to the global reach of LJIFFF everyone is included no matter where on earth they live or work stated.” – Festival Producer Fred Sweet
La Jolla International Fashion Film Festival
Fred Sweet is the founder and producer of the Festival
His Ambition is to make LJIFFF the world’s largest gathering of fashion filmmakers and the global marketplace for fashion film.
LJIFFF Mission is to Empower, Support and Recognize the individual creative professionals who make up the fashion film community worldwide.
Known as the Cannes of fashion film, La Jolla is giving fashion another voice allowing its actors to communicate about many things. Fashion needed to be more than fashion, it gives it a voice, to share with consumers but also to show that a brand can be more and can be interested in the world issues or just to give a reply to some of our own concerns.